{"id":1147,"date":"2019-11-06T05:42:37","date_gmt":"2019-11-06T13:42:37","guid":{"rendered":"https:\/\/www.ssls.com\/blog\/?p=1147"},"modified":"2021-02-08T09:00:45","modified_gmt":"2021-02-08T17:00:45","slug":"dont-let-your-https-expire-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.ssls.com\/blog\/dont-let-your-https-expire-what-you-need-to-know\/","title":{"rendered":"Don\u2019t let your HTTPS expire\u2013what you need to know"},"content":{"rendered":"
A website SSL Certificate<\/a>, also seen as HTTPS in URLs, is essential these days. It\u2019s especially easy for larger organizations that have multiple domains and subdomains to let one or more SSL certificates slip through the net. This article will explain why you can\u2019t let this happen, and how to make sure it doesn\u2019t.\n<\/pre>\n\n\n\n\n\n\n
What\u2019s All the Yelling About?<\/h2>\nYou may be thinking: What\u2019s the big deal? Why all the noise about SSL Certificates? Who would know if it expires? I\u2019ll get round to renewing it, but I\u2019ve got more important things to do…\n\nBut we\u2019re not overhyping, we truly mean it when we say that HTTPS is not something you can let slip these days. Here are the main reasons why, in a nutshell:\n
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  1. Data Security Risk<\/strong> \u2013 the main job of an SSL is to encrypt the info traveling from a customer\u2019s browser (such as them typing in credit card details, address and phone number during an online shop) to your website server. This is private data, it needs to be protected to no-one but the customer and the website Admin can sneak a peek. Learn more: Understanding How SSL Encryption Works.<\/a><\/li>\n \t
  2. Red Flag in Search Results<\/strong> \u2013 Google is leading the way in zero tolerance of websites that don\u2019t have SSL protection. They now get flagged as \u2018Not secure\u2019. This happens not just for failing to buy an SSL Certificate for a website, but soon also for non-encrypted content embedded in the site too, like streaming video or audio. Learn more: Google Gets Even Stricter About HTTPS.<\/a><\/li>\n \t
  3. Loss of Brand Trust<\/strong> \u2013 if a potential Internet customer sees an open padlock in their browser and a \u2018Not secure\u2019 message next to your domain name, they\u2019re not going to be falling over themselves to spend money or share any private info on your website, right? And dozens of competitors are just one click away.<\/li>\n<\/ol>\nA drop of around 3% in rankings, customers shying away in search results because they see \u2018Not secure\u2019, and heaven forbid customer data getting hacked, amounts to two things. Your website will be seen as an unsafe place, and less site engagement means less money earned.\n\nSo we\u2019re not yelling folks. Just saying loud and clear that this is not something you want happening to your online real estate.\n
    Preventing HTTPS Expiry<\/h2>\nNow that we\u2019ve cleared up why an expired SSL Certificate is a no-go, even for one day, let\u2019s\nlook at how you can make sure your website(s) are always protected:\n