![\"Head\"](\"https:\/\/www.ssls.com\/blog\/wp-content\/uploads\/2018\/04\/Head.png\")
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Imagine you\u2019re on a bus having a conversation about your sensitive financial data with your bank account manager, or chatting about ![\"camera\"](\"https:\/\/www.ssls.com\/blog\/wp-content\/uploads\/2018\/04\/camera.png\")
personal details with a friend. Everything you say can easily be heard by anyone around you. This is how the Internet would look like without SSLs – it\u2019s like you\u2019re saying your bank account number, passwords, or secret love confessions out loud for all to hear. Sounds terrifying, right? An SSL certificate, in this context, would allow you to speak a language that can be understood only by you and the party to which you\u2019re speaking. To the other \u201cpassengers\u201d around you, however, it would sound like a white noise.<\/p>\n
If you want your visitors\u2019 data to be safe and secure<\/a>, you need to make sure you have a trusted and valid SSL running on your servers. Otherwise, you\u2019re putting your customers and service users in an insecure and risky position.<\/p>\n SSL<\/strong>, or Secure Sockets Layer, is an additional layer that ensures:<\/p>\n – Authentication<\/strong>. An SSL certificate<\/a> proves that the connection being established is specifically with the party you intend. This is achieved by a strict validation process carried out by the Certificate Authority that issues the certificate.<\/p>\n – Confidentiality<\/strong>. Not a single byte of data exchanged over HTTPS (the secure protocol created by SSL validation\/encryption) between you and the server can be eavesdropped upon due to strong algorithms used for encryption<\/a>. So if an SSL is used during the connection, you know your data is fully protected.<\/p>\n – Integrity<\/strong>. SSL also ensures that none of the transmitted data is altered. SSL uses hashing algorithms which allow the parties verify that the information received is complete and intact.<\/p>\n SSL certificates are issued by Certification Authorities<\/strong> that verify the certificate applicant and ensure that they are issued to legitimate owners of domains. \u25cf https:\/\/<\/span> in address bar<\/p>\n When SSL is enabled on a site, the connection is being established via HTTPS protocol instead of the standard HTTP. The \u201cS\u201d stands for \u201csecure.\u201d<\/p>\n \u25cf padlock sign<\/p>\n A properly configured SSL connection also displays a padlock sign next to the address bar in the browser. The padlock increases customer confidence and shows them that your site is a secure and safe place to do business.<\/p>\n \u25cf Better ranking in Search Engines<\/p>\n Google has officially prioritized SSL secured sites<\/a> as of 2014, and beginning July 2018, Chrome will mark all HTTP sites as \u201cnot secure.\u201d<\/a><\/p>\n With that being said, all SSL users (even those that do not run an e-commerce website) will benefit from installing an SSL certificate and may get more organic search results in Google.<\/p>\n \u25cf Increased customer trust.<\/p>\n SSL is a great way to show your site visitors that you care about them and about security in general. The indicators we\u2019ve described above are among the first elements a site visitor\u2019s eye is focused on, because they appear even before the page is displayed.![\"cert\"](\"https:\/\/www.ssls.com\/blog\/wp-content\/uploads\/2018\/04\/cert-150x150.png\")
<\/p>\n![\"data\"](\"https:\/\/www.ssls.com\/blog\/wp-content\/uploads\/2018\/04\/data-150x150.png\")
<\/p>\n![\"confidentiality\"](\"https:\/\/www.ssls.com\/blog\/wp-content\/uploads\/2018\/04\/confidentiality-150x150.png\")
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\n![\"comodo-partner\"](\"https:\/\/www.ssls.com\/blog\/wp-content\/uploads\/2018\/04\/comodo-150x150.png\")
SSL is widely used throughout the Internet for websites, emails, and other forms of connection. Currently, over 68% of traffic through Google Chrome browser is encrypted with SSL and 81 of 100 top sites use https:\/\/ as their default protocol.
\nIf this isn\u2019t enough for you to consider getting an SSL, take a look at the additional benefits of SSL certificates, aside from data protection:<\/p>\n![\"https\"](\"https:\/\/www.ssls.com\/blog\/wp-content\/uploads\/2018\/04\/https-150x150.png\")
<\/p>\n![\"padlock\"](\"https:\/\/www.ssls.com\/blog\/wp-content\/uploads\/2018\/04\/padlock-150x150.png\")
<\/p>\n![\"rank\"](\"https:\/\/www.ssls.com\/blog\/wp-content\/uploads\/2018\/04\/rank-150x150.png\"){kind=icon}
<\/p>\n![\"google\"](\"https:\/\/www.ssls.com\/blog\/wp-content\/uploads\/2018\/04\/google.png\")
<\/p>\n![\"trust\"](\"https:\/\/www.ssls.com\/blog\/wp-content\/uploads\/2018\/04\/trust-150x150.png\")
<\/p>\n
\nMoreover, according to Comodo, the world\u2019s leading certificate authority, \u201c79% of online shoppers expect to see a trust mark displayed on a website\u2019s home page,\u201d and \u201c 38% of online shoppers will only make purchases through sites that include a trust mark.\u201d A trust mark is a badge that site owners implement into the page code to show customers that the certificate installed is valid and their data is safe.
\nComodo CA trust mark (TrustLogo)<\/a> is dynamic and provides extended certificate information including the company details (if the certificate is OV or EV) and the warranty that protects transactions<\/a>.
\nHere is the TrustLogo for our site (hover your cursor over the picture to see the details):<\/p>\n