{"id":119,"date":"2019-07-09T07:00:38","date_gmt":"2019-07-09T07:00:38","guid":{"rendered":"https:\/\/www.ssls.com\/knowledgebase\/?p=119"},"modified":"2023-11-02T12:08:02","modified_gmt":"2023-11-02T12:08:02","slug":"choosing-an-ev-ssl-over-an-ov-ssl","status":"publish","type":"post","link":"https:\/\/www.ssls.com\/knowledgebase\/choosing-an-ev-ssl-over-an-ov-ssl\/","title":{"rendered":"Choosing an EV SSL over an OV SSL"},"content":{"rendered":"<p class=\"wysiwyg-text-align-left\"><span style=\"font-weight: 400;\">Organization Validation (OV) SSL certificates ensure the domain name ownership and the company registration. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, <\/span><span style=\"font-weight: 400;\">all major online businesses prefer Extended Validation (EV) certificates to OV. If you\u2019re trying to choose between the two products, it might be helpful to understand this <\/span><span style=\"font-weight: 400;\">trend<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several key reasons why people decide to use EV SSL certificates with their online businesses.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"> Build trust<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When a customer or site visitor considers engaging in business or commerce with an organization online, they want to be sure they can trust the company. <\/span><span style=\"font-weight: 400;\">The Extended Validation identity verification process requires that the organization:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> verify its exclusive rights to use a domain, <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">confirm its legal, operational and physical existence, and <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">prove it has authorized the issuance of the Certificate.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">EV SSL Certificates use the highest level of authentication and were specifically designed to boost and maintain customer confidence in e-commerce. EV SSL Certificates guarantee that the website has passed a rigorous and globally standardized identity verification process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specifically, the EV SSL certificate ensures that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the company name or DBA (\u201cdoing business as\u201d) you see on the website is the same as what appears in the company\u2019s official registration documents;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the legal documents of the company have been reviewed and validated by a Certificate Authority (a form of third-party audit);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the company actually exists and operates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your website has an EV SSL Certificate, your visitors can be confident about making payments in a secure environment. This, in turn, can increase your transaction conversion rates.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Display known and trusted visual indicators<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Visual secure site indicators include the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">https:\/\/ and the padlock or tune icon;<\/span><\/li>\n<li>Absence of security warnings;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The name of the organization that owns the website and the name of the<\/span> <span style=\"font-weight: 400;\">Certificate Authority that issued the EV SSL Certificate;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Trust Logo, <\/span><span style=\"font-weight: 400;\">a site seal that shows company information (<\/span><strong>domain name, company name, address, city, state, and country<\/strong><span style=\"font-weight: 400;\">) appearing in the corner of the screen<\/span>.<\/li>\n<\/ul>\n<p><b><i><br \/>\nNote<\/i><\/b><i>: From September 2023, the new version of the Chrome browser will replace the padlock symbol with a <\/i><b><i>tune icon. <\/i><\/b><i>This update is occurring as the secure HTTPS connection is now standard practice online,<\/i> <a href=\"https:\/\/blog.chromium.org\/2023\/05\/an-update-on-lock-icon.html\"><i>according to Google<\/i><\/a><i>, and it is no longer required as a trust indicator. This means the tune symbol will not serve as a trust indicator, but it will provide a clear, clickable way for users to get more information about the site they\u2019re visiting, such as its connectivity settings. Moving forward, the <\/i><b><i>absence of security warnings<\/i><\/b><i> will define the safety of a website\u2019s connection.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7059\" src=\"https:\/\/www.ssls.com\/knowledgebase\/wp-content\/uploads\/2019\/07\/SSLs-tune.jpg\" alt=\"\" width=\"290\" height=\"74\" srcset=\"https:\/\/www.ssls.com\/knowledgebase\/wp-content\/uploads\/2019\/07\/SSLs-tune.jpg 389w, https:\/\/www.ssls.com\/knowledgebase\/wp-content\/uploads\/2019\/07\/SSLs-tune-300x76.jpg 300w, https:\/\/www.ssls.com\/knowledgebase\/wp-content\/uploads\/2019\/07\/SSLs-tune-150x38.jpg 150w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><br \/>\n<\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Protect and promote your brand<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Any website that collects data or processes logins and online payments benefits from the increased trust provided by this higher class of SSL. EV SSL Certificates also allow less well-known brands to use a standardized level of trust usually found with more familiar and established online brands, thus increasing legitimacy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EV certificates assure customers that a business is legitimate and the site is secure. Customers know the company cares about their security. In particular, EV Certificates help protect customers against phishing schemes because customers can verify that they are on a legitimate company site. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">EV SSLs extend trust and security in a simple way that visitors both see and understand. Visitors will feel safer making purchases through a website that has been verified and secured. <\/span><span style=\"font-weight: 400;\">With an EV SSL Certificate, your customers can establish your true identity, online and offline.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organization Validation (OV) SSL certificates ensure the domain name ownership and the company registration. However, all major online businesses prefer Extended Validation (EV) certificates to OV. If you\u2019re trying to choose between the two products, it might be helpful to understand this trend. There are several key reasons why people decide to use EV SSL ..<\/p>\n<div class=\"clear-fix\"><\/div>\n<p><a href=\"https:\/\/www.ssls.com\/knowledgebase\/choosing-an-ev-ssl-over-an-ov-ssl\/\" title=\"read more...\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,28],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-business-validation","category-choosing-an-ssl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choosing an EV SSL over an OV SSL \u2013 HelpDesk | SSLs.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ssls.com\/knowledgebase\/choosing-an-ev-ssl-over-an-ov-ssl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choosing an EV SSL over an OV SSL \u2013 HelpDesk | SSLs.com\" \/>\n<meta property=\"og:description\" content=\"Organization Validation (OV) SSL certificates ensure the domain name ownership and the company registration. 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