Great news! Today Google has officially announced that using HTTPS (HyperText Transfer Protocol) is a must-have for websites.
Why HTTPS Matters for SEO
In addition to an SEO-friendly website structure, unique content, quality internal and external links and site speed optimization, establishing HTTPS with Secure Socket Layer (SSL) now also increases your site’s search engine ranking.
In their latest update, Google has announced that they’ll reward websites that use HTTPS encryption for all pages by default, to encourage website owners to keep online data safe and secure.
“We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal”, comments Google webmaster trends analysts Zineb Ait Bahajji.
Google provides safe products and services as well: Google Search, Gmail, Google Drive, etc.
Where to Get Affordable SSL
Most webmasters are already familiar with the “https://” prefix that identifies secure web pages, but few know how it actually works and if they really need it. Google has promised to update their knowledgebase with this type of information soon.
Until now, SSL certs have often been used only for pages where sensitive data (such as credit card numbers or passwords) appear. Starting now, there will be a trend to adjust security settings for whole websites by default.
Is website security too expensive? Well, you can be sure your web pages are encrypted with affordable SSL offered by SSLs.com, the trusted SSL certificate store. And now, you can get PositiveSSL for as low as $5.88/yr.