These days, SSL certificates are widely regarded as essential for websites to make them more secure. Not only do website owners know this, but general Internet users do too. However, although SSL certificates have become such a given across the web, many people probably aren’t aware of the origin story of these powerful digital certificates.

The unfortunate reality of being an Internet user is that you must be constantly vigilant. Cybercriminals are becoming more sophisticated by the minute, continually coming up with new methods to trick users into handing over their personal information. Phishing is one of them. 

Certificate Transparency is a framework created by Google that helps verify whether an SSL certificate is real and valid, or fake, forged, or otherwise maliciously acquired. In this blog post, we’ll give a brief overview of why the system was created, how it works, and what it means for you. 

So you’ve decided to get an SSL certificate. Congratulations! Having SSL on your website will make a big difference to your overall website security, inspire trust in website users, and could even improve search engine rankings. All great things. 

It has come to our attention that some of our customers have experienced outages in their website’s services or errors caused by a Sectigo Root certificate expiration on May 30.

For online businesses that take credit card transactions, trust is a huge consideration. You can work hard to perfect your product offering, come up with the best deals, and market until the cows come up, but if people don’t trust you, you can forget about finding success. All your efforts will be pointless if potential customers don’t find your site credible or trustworthy. Trust is so important that it’s even a key SEO factor ranking for Google. 

Here on the SSLs.com blog we’ve talked a lot about the many benefits of having an SSL installed on your site. This blog is no exception. We’ll be focusing on the positive effect an SSL can have on one of the most pivotal areas of Internet marketing today: SEO.