The Way Encryption WorksWhen someone types in their personal details on your website, the data travels from the client (browser) to your web server (website). Encryption scrambles this data as it moves between the two points. At the two end destinations the data is unlocked. This ensures no-one else can break into the connection to snoop in. Only the website user and the website Admin get to see the unlocked information. All SSL Certificates from reputable Certificate Authorities have the same industry standard encryption strength. Data protection is the main job of SSLs, and they do it reliably well. Another thing to know about HTTPS is that apart from Multi-Domain SSL Certificates, it secures both the www. and non-www versions of your website. So whether a user types in ‘www.yourbrand.com’ or just ‘yourbrand.com’, the SSL encryption kicks in just the same. No need to buy two certificates for each version.
What Wildcards DoMost SSL Certificates protect one or more website domains e.g. yourbrand.com, yoursecondbrand.com. But with a single Wildcard SSL, you can protect up to a hundred sub-domains too e.g. blog.yourbrand.com, press.yourbrand.com, charity.yourbrand.com. In other words, you can grow your business and SEO almost without limit. All for the cost of one SSL Certificate which keeps your website customers secured.
Credit Card ProtectionMost people these days have at least one credit card so they can spread out their online shopping costs. The Payment Card Industry Data Security Standard (PCI DSS) ensures people are protected by only allowing websites to take credit card payments from major brands if they’re PCI compliant. HTTPS or SSL Certificates are one of the compliance regulations.
Website Validation ExplainedAnother way that HTTPS or SSL Certificates let people know they’re protected on your website is identity authentication, known as validation. There are three main types of SSL Certificate, depending on the validation checks that the Certificate Authority (CA) carries out to verify the identity of a website.
- With Domain Validation (DV), the CA checks who owns the website domain. This protects people by ensuring that the website is properly registered and not some kind of scam. It only takes a few minutes for this check, so when SSL providers boast about super fast issuance, they’re talking about this one. It’s the most basic.
- Organization Validation (OV) lets people know both the website and the company are legit. The CA checks to make sure that the company who owns the site is officially registered (like Inc. in America or LLC. in the UK). It can take up to three days.
- With Extended Validation (EV), the CA checks the site domain, the official registration of the company, and the company listing in a public resource to show they’re strongly established. This takes around 7 to 10 days.
Take AwayHTTPS or SSL encryption makes sure that the information given by your website visitors is kept safely private from criminal hackers and other shady characters. When people see the HTTPS and padlock icon in their browsers, they know their data is protected, their credit card details are safe on a PCI compliant site, and they’re dealing with an authenticated business. If you have a Wildcard SSL, under one umbrella you can also keep your customers safe no matter what subdomain of yours they’re on.
Cora is a digital copywriter for SSLs.com. Having eight years of experience in online content creation, she is a versatile writer with an interest in a wide variety of topics, ranging from technology to marketing.